市场营销专业英语重点

营销英语重点整理

一、单词：

Marketing management 营销管理 New products development 新产品开发

Sales channel 销售渠道 Public relation 公共关系 Consumer behavior 消费者行为 Marketing research 营销调研 Market segmentation 市场细分 Sales promotion 销售促进 Allowance 折让

Brand awareness 品牌意识 Brand extension 品牌扩展 Brand loyalty 品牌忠诚

Breath of product assortment 产品线的宽度

Breath or diversity of product lines 产品线的宽度或多样性 Buying inertia 购买惯性 Buying intention 购买意图 Market share 市场份额

Brand loyalty 品牌忠诚度

Intensive distribution 密集分销渠道 Selective distribution 选择性分销 Exclusive distribution 独家分销 Intermediaries brand 中间商品牌 Wholesaler 批发商 Retailer 零售商

Department store 百货公司 Supermarket 超市 Convenience store 便利店 Buying inertia 购买惯性 Convenience goods 便利品 Customer satisfaction 顾客满意度 Customers’ preference 顾客偏好 Economies of scale 规模经济 Global-market expansion 全球市场扩张

Growth rate of market 市场增长率 Growth stage of product life cycle 产品生命周期的成长阶段

Industry attractiveness 行业吸引 Localization strategy 本土化战略 Comparative advertisements 比较广告 Competition-orientated pricing 竞争导向定价法

Customer-orientated pricing 顾客导向定价法

Personal selling 人员销售 Advertising strategies 广告策略 Public relation 公共关系 Marketing research 营销调研 Product strategy 产品策略 Product mix 产品组合

The marketing concept 营销观念 Consumer market 消费者市场 Customer satisfaction 顾客满意 Total customer value 顾客总价值 Marketing environment 营销环境 Market segmentation strategy 市场细分策略

Market targeting strategy 目标市场策略

二、句子：

Market positioning strategy 市场定位策略

Product life cycle 产品市场寿命周期 The selling /sales concept 销售观念 The product concept 产品观念 Marketing management philosophy 市场营销观念

Societal marketing concept 社会营销观念

Macro-marketing environment 宏观营销环境

Product mix 产品组合 Customer loyalty 顾客忠诚度 Market targeting 目标市场选择 Niche-market strategy 利基市场战略 Personal selling 人员推销 Price discrimination 价格歧视 Potential customer 潜在顾客 Potential market 潜在市场 Product development 产品开发 Product positioning 产品定位 Segmentation criteria 细分标准 Specialty goods 特殊产品

1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumer’s and the society’s well-being. The societal marketing concept is the newest of the five marketing management philosophies.

翻译：社会营销观念认为一个组织应该确定目标市场的需求和兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持和改进消费者及整个社会的福利水平。社会营销观念是五个营销管理哲学中最新的。

2、A sound marketing program starts with identifying the differences that exist within a market, a process called market segmentation, and deciding which segments will be pursued as target markets.

翻译：一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种市场细分作为目标市场。

3、The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product, mass-market strategy.

翻译：市场细分的缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。

4、Sale promotion includes a wide variety of promotion tool designed to stimulate earlier of stronger market response. It includes consumer promotion, trade promotion, and sales force promotion.

翻译：营销推广是指种类繁多的促销方式，以便刺激市场作出尽可能早的或强烈的反应，包括针对消费者的、针对中间商的和针对推销人员的营业推广。 5、They offer strong incentives to purchase by providing inducements or contributions that give additional value to consumers.

翻译：营业推广通过提供某些优惠来刺激和诱导购买。

6、Colgate-Palmolive Canada is a wholly owned subsidiary of Colgate-Palmolive, a large multinational with divisions in 58 countries Worldwide company sales in 1986 were ＄4.9 billion with profits of ＄170 million.

翻译：高露洁——帕尔莫利夫加拿大公司是在58个国家拥有分支机构的公司高露洁——帕尔莫利夫的全资子公司。1986年，后者在全球的总销售额为49亿美元，利润为1.7亿美元。

7、The executional tone needs to be distinct from other detergent advertising in order to break through traditional washing attitudes and to do so will be young adult-oriented , light , “cool”, and up-beat .

翻译：为了从传统的洗涤观念中杀出一条路来，其实施基调需要与别的洗涤剂广告有所区别，应该面向青年人，强调靓、酷和令人心跳。

8、This flexibility allowed effective communication strategies to be developed quickly so that advantage could be taken of sporting victories more or less as they happened, utilizing them in subsequent advertising and promotions while they were still fresh in mind .

翻译：这种灵活性就使得有效的传媒战略迅速制定出来，或多或少地可以在利用运动比赛的优胜者上占据优势，当人们记忆犹新之时在随后的广告中利用他们来促销。

三、作文： 我对市场营销的理解

企业需要市场营销，用来创建品牌和收益；同样对于我们自己也需要营销，用来推销和完善自我。

在学习《市场营销学》这门课程之前，对我来说，有一种模糊又捉摸不透之感。但是在学习之后，我认为现代营销学不仅仅是“买”与“卖”的关系，而是推进现代社会物质文明发展的重要组成部分。市场营销并不等同于推销，推销只是市场营销的内容之一，市场营销的最终目的是“满足交换双方的需求和欲望”。21世纪是关系营销的时代，企业与客户建立战略双赢型的伙伴关系是企业健康发展的重要保障。良好的客户关系是建立在互惠互利，相

互信任的基础上的。对于个人也一样，我们在学校也应该将自己作为一个品牌来进行营销和策划，经营好自己的人生，通过四年的时间将自己经营成一个有实力，有能力的合格大学生。

人生处处须营销，人生处处皆营销，营销不仅仅存在商业之中，在我们周围的生活中处处都是营销。这就是我对市场营销的认识。

My understanding of the marketing

Enterprises need to marketing, to create brand and benefits; As for we ourselves also need marketing to promote and improve themselves.

Before learning the course \"marketing\elusive. But after learning, I think the modern marketing is not just a \"buy\" and \"sell\" relationship, but an important part of promoting the development of modern social material civilization. Marketing is not the same as selling, selling is one of the content of marketing, the ultimate purpose of marketing is to \"meet the needs of both sides and desires\". In the 21st century is the era of relationship marketing, enterprises establish strategic win-win partnership with customers is the important guarantee to the healthy development of the enterprise. Good customer relationships are based on reciprocity and mutual benefit, on the basis of mutual trust. For personal, too, we should also take in school as a brand for marketing and planning, operation, of their life through four years of time to run into a strong, competent qualified college students.

Life everywhere to marketing, life everywhere all marketing, marketing is not just business, everywhere in the life around us is marketing. This is my understanding of marketing.